Home | Holiday Park Marketing

HOLIDAY PARK
MARKETING SOLUTIONS

Stop guessing. Start growing.

Marketing support built exclusively for holiday and caravan parks.

We make it simple, strategic, and proven to grow your bookings, occupancy, and revenue -

so you can stop guessing, start growing, and focus on delivering exceptional guest experiences.

MARKETING MADE SIMPLE FOR HOLIDAY PARKS

Running a holiday or caravan park is demanding - we get it.

Between managing guests, staff, and operations, marketing often feels like one more thing on an endless to-do list. You know you need more bookings, stronger revenue, and consistent growth, but finding the time, expertise, or budget to make that happen can feel impossible. That’s where we come in.

At Holiday Park Marketing Solutions, we have specialised exclusively in marketing for holiday and caravan parks across Australia since 2008. Yes, that's over 17 years of award-winning experience, we know your industry inside and out - the seasonal challenges, the occupancy gaps, the competition, and the need to drive direct bookings that actually grow your bottom line.

Our mission is simple: to take the stress, guesswork, and confusion out of marketing and replace it with a clear, results-driven strategy that fills your park and strengthens your brand.

WE KNOW WHAT YOU WANT

Because we’ve listened to hundreds of park owners and managers just like you:

You want more bookings, especially direct ones, without paying heavy OTA commissions.

You want a simple, actionable marketing plan that’s easy to follow and doesn’t consume your time.

You want measurable results - proof that your marketing is working and your investment is paying off.

You want less stress and more time to focus on your guests and business operations.

You want specialists who understand your industry, not a generic marketing agency guessing what works.

You want to look professional online with a strong website, brand, and social media presence that reflects your park’s quality.

You want support and training so your team can confidently manage marketing long-term.

And above all, you want smarter marketing spend - marketing that’s lean, effective, and actually delivers.

That’s exactly what we do.

THE SIMPLE, STRATEGIC WAY
TO GROW YOUR PARK

We combine data-driven digital strategies with real-world tourism expertise to help your park achieve lasting success. We handle almost everything under the marketing umbrella. Every strategy we implement is tested, refined,

and proven to increase your park’s visibility, occupancy, and profitability.

We don’t just hand over a marketing plan and walk away - we become your long-term partner. We educate,

support, and empower you and your team to understand your marketing, measure performance,

and maintain sustainable growth well into the future.

Because marketing your holiday park shouldn’t be overwhelming - it should be empowering.

Let’s not overcomplicate it.

We make marketing simple, strategic, and proven to grow your park’s bookings, occupancy, and revenue -

so you can stop guessing, start growing, and focus on delivering incredible experiences for your guests.

WHY INVESTING IN SPECIALISED MARKETING
IS WORTH YOUR INVESTMENTS

In the year ending December 2024, Australians took about 15.2 million caravan/camping overnight trips, spent 57.1 million nights, and approximately A$14.0 billion on those trips.

For regional Australia, caravan and camping trips in that period accounted for:

1 in every 5 domestic overnight holiday
Almost 1 in every 4 holiday nights
1 in every 10 dollars spent on holiday

A recent consumer sentiment report from the Caravan Industry Association of Australia noted that demand remains firm despite economic uncertainty: 15.2 million trips resulted in visitor expenditure of about A$10.6 billion in the domestic caravan & camping sector.

15 million trips. Billions spent.

You cannot afford to NOT spend on marketing your holiday park.

CONSULTING WITH PURPOSE

We are here to help transform the way holiday parks approach marketing.

Every park is different - different guests, challenges, and goals. That’s why our approach is never cookie-cutter. We work alongside you to build a marketing system that’s clear, achievable, and proven to deliver measurable results.

We understand that marketing your park can be complex and time-consuming. Between guest check-ins, staffing, and daily operations, it’s easy for marketing to fall to the bottom of the list. That’s why our consulting service exists - to give you the structure, strategy, and confidence to make marketing effortless and effective.

YOUR PARK. YOUR STRATEGY. YOUR GROWTH

When you partner with us, we become an extension of your team - helping you turn ideas into results and strategy into success. We use data, creativity, and industry insight to ensure your marketing performs efficiently and profitably.

HERE'S HOW WE HELP YOU GROW:

Strategic Marketing Audit & Planning

Deep dive diagnostics and customised road-map aligned to your park’s growth goals.

Brand Development & Positioning

Crafting a compelling brand voice, identity and market differentiation tailored to your location and audience.

Campaigns & Promotions Activation

Targeted initiatives to fill occupancy gaps, drive early-bookings and promote seasonal offers.

Award Submissions & Industry Recognition

Expertly written entries to boost your park’s credibility, visibility and competitive edge.

Content & Media Production

Professional photography, videography and lifestyle imagery that showcase your park’s experiences and convert visitors

into bookings.

Social Media & Digital Marketing Management

Full lifecycle campaign execution across platforms to build awareness, engagement and direct bookings.

Email Marketing & Guest Retention Automation

Personalised, data-driven sequences designed to improve repeat visitation and increase lifetime value.

Pipeline Bookings & Revenue Optimisation

Advanced yield strategies for mid-week and off-peak periods so you maximise occupancy year-round.

Staff Training & Internal Marketing Enablement

Onsite, online or hybrid training to empower your team with marketing expertise and sustainable execution.

Reporting, Insights & Analytics

Ongoing performance tracking, KPI dashboards and actionable recommendations to optimise every campaign.

Brainstorming & Strategic Advisory Sessions

Collaborative thinking to uncover growth opportunities, creative solutions and long-term marketing direction.

DRIVEN BY DATA. GUIDED BY EXPERIENCE.

Since 2008, we’ve worked exclusively with holiday, caravan, and tourist parks across Australia, giving us unrivalled insight into the trends, guest behaviours, and booking drivers unique to your industry. We blend this experience with the latest digital tools and data analytics to ensure every strategy is measurable, adaptable, and future-focused.

As an award-winning, results-driven consultancy, we don’t believe in vanity metrics or vague reports. We believe in clear performance tracking, honest feedback, and strategies that generate real, lasting outcomes for your business.

PARTNERING FOR LONG-TERM SUCCESS

We don’t just provide marketing - we provide peace of mind. From the first audit to long-term optimisation, we’re your partners in growth, ensuring you always know what’s working, why it’s working, and how to scale it.

Our process focuses on three things that matter most: performance, efficiency, and long-term growth.

By refining your marketing channels and optimising decision-making with real data, we create a streamlined, results-driven marketing framework that keeps your park thriving season after season.

For over 17 years, we’ve proudly supported parks of all sizes - from family-run campgrounds to large-scale resorts and holiday park groups - helping each one achieve higher occupancy, stronger revenue, and marketing confidence that lasts.

Smarter strategies. Clearer direction. Measurable results.
That’s our Holiday Park Marketing Solutions difference.

TESTIMONIALS

Engaging the services of Holiday Park Marketing Solutions since 2022 was one of the best decisions we've made

for Jervis Bay Holiday Park – and at the heart of that success has been Amber Kolo.

From day one, Amber brought not only expertise but a genuine understanding of the holiday park industry and what it takes to connect with our audience. Over the past 4 years, her consistent, strategic, and creative management of our social media – posting six days a week – has directly contributed to a significant increase in our occupancy, forward bookings, and overall revenue.

Amber’s ability to capture our brand's essence and communicate it with clarity and warmth has elevated our online presence to a new level. Her work hasn't just grown our visibility; it has turned our social media accounts into powerful marketing tools that allow us to engage with thousands of potential guests in real time, share updates instantly, and foster strong community ties.

What sets Amber apart is her collaborative approach. She understands that we’re not just selling accommodation – we’re selling

Jervis Bay as a destination. Under her guidance, we’ve built a vibrant digital presence that celebrates local businesses, promotes community events, and showcases the beauty and appeal of our region. This community-minded strategy has amplified not

only our park’s reputation but also strengthened our relationships with our neighbours – something we deeply value.

Thanks to Amber’s support, our marketing is now more targeted, more cost-effective, and more impactful than ever before.

The results speak for themselves: higher occupancy rates, improved forward bookings, increased revenue, and recognition

from industry peers who now look to our park as a model of marketing excellence.

We’re incredibly grateful to Amber for her dedication, insight, and the real results she’s delivered. Her work has been

instrumental in shaping Jervis Bay Holiday Park into the thriving and respected destination it is today’.

Helen and Scott Ball
Owners/ Managers
JERVIS BAY HOLIDAY PARK

WANT TO CHAT?

Every day, millions of Australians are planning holidays - and billions are being spent in the caravan and camping market.

If your park isn’t visible while your competitors are actively marketing, you’re leaving revenue, bookings, and loyal guests on the table.

You might feel overwhelmed trying to juggle websites, social media, online travel agents, email campaigns, and seasonal promotions -

unsure of where to start, what actually works, or how to get the best return for your time and money.

Even if you already have a handle on your park’s marketing but want to take it further, it only takes one conversation to discover what’s possible.

If your park’s marketing feels disjointed, inconsistent, or stuck on autopilot, let’s change that.

Together, we can build a marketing ecosystem that works seamlessly for your park - one that connects your website, social media,

guest communication, and brand story into a clear, consistent strategy that drives real results.

No guesswork. No jargon. Just practical, proven marketing that actually works for holiday parks.

If you’re ready for clarity, confidence, and marketing that finally makes sense (and makes money), reach out. One simple chat could completely change the way you market your park - and the results you start seeing in your holiday or caravan park.

Lennox Head, NSW, 2478

0415 664 603

HOLIDAY PARK MARKETING SOLUTIONS