SMARTER STRATEGIES. CLEARER DIRECTION. MEASURABLE RESULTS.
Our Story
Holiday Park Marketing Solutions is led by founder and executive marketing strategist Amber Kolo, with
19+ years of executive experience across the caravan, camping, holiday park and tourism accommodation sector.
The specialist business has built its reputation working with independent parks, multi-site groups,
government-owned portfolios and tourism accommodation businesses across Australia and New Zealand,
with services now branching into the UK and USA markets. This is not general marketing applied to holiday parks.
It is marketing built from within the industry, from the ground up.
That means strategy is shaped by real experience inside the sector, not assumptions from the outside.
It comes from years of understanding how parks operate, the logistics of managing a park, how guests choose where to stay, how regional destinations compete, how seasonal demand shifts, how booking behaviour changes,
and how every park has its own operational, geographical, staffing, budget and logistical realities.
It also means knowing that no two parks are the same. A coastal holiday park with strong summer demand
needs a different approach to an inland park building off-peak visitation. A family-owned independent
park has different pressures to a multi-site group. A park with strong word-of-mouth but weak digital
systems needs a different pathway to a park with great assets but unclear brand positioning.
Real marketing strategy begins by understanding those differences.
The approach has been shaped through years of working directly with park owners, managers, teams,
boards and industry partners, learning the individual problems, wants, needs and commercial goals
behind each business. This includes high-level executive marketing functions such as strategic objective, brand positioning, market segmentation, direct booking strategy, guest journey mapping, revenue and yield support,
campaign architecture, digital channel planning, website conversion, reputation management,
performance reporting, stakeholder communication and long-term marketing governance.
Before founding Holiday Park Marketing Solutions, Amber spent nine years as Executive Marketing Manager
for NSW Crown Holiday Parks / North Coast Holiday Parks, now Reflections Holidays, where she led marketing
across a 36-park portfolio. That experience provided a deep understanding of multi-site marketing, government
and trust-owned tourism assets, park operations, internal team capability, destination marketing and the
behind-the-scenes realities that shape commercial performance. This operational knowledge
is one of the key differences in the way Holiday Park Marketing Solutions works.
The business understands far more than the visible marketing layer. It understands the pressure on park teams,
the importance of lead times, the role of front office communication, the challenges of staffing,
guest expectations, local competition, booking systems, online reviews, distribution channels and the
many moving parts that influence whether marketing actually converts into bookings and revenue.
Personally, Amber’s contribution to the caravan, camping and tourism industries
has been recognised through several industry awards, including:
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Mick Crawley Young Achiever of the Year, North Coast Tourism Awards, 2015
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Young Employee of the Year, Caravan & Camping Industry Association, 2015
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Outstanding Tourism Business Leader Silver, North Coast Tourism Awards, 2024
Why Holiday Parks?
This industry has never just been a career path. It has been part of life for a very long time.
Long before building a business around holiday park marketing, there was already a genuine love
for camping, road trips, regional towns, coastal escapes, camp kitchens, caravan sites,
family holidays and the feeling of discovering somewhere worth returning to.
That connection has only grown over time. Before children, camping and caravanning offered freedom,
adventure and a way to experience Australia more closely. After having children, it became
something even more meaningful: a way to create family memories, slow down, reconnect, explore
new places and experience the kind of holidays that stay with people for life.
That lived experience matters. It means that we understands the guest experience not only
from a strategic and commercial perspective, but from the perspective of
someone who genuinely books, arrives, stays, explores, recommends and returns.
It brings an instinctive understanding of what travellers value: trust, ease, location, cleanliness,
atmosphere, family connection, pet-friendly experiences, local recommendations, authentic storytelling,
clear communication and the feeling that they have chosen the right place for their holiday.
It also creates a deep respect for the owners, managers and teams behind these parks. Holiday parks are
not simple businesses. They are accommodation providers, destination advocates, community connectors,
experience creators, maintenance operations, guest service teams and local tourism champions all at once.
That is why the work is personal. Helping parks market themselves well means helping more
travellers discover the places, people and experiences that make this industry so special.
How We Support Parks
Holiday Park Marketing Solutions is a boutique business led by Amber and supported by a small team of trusted marketing professionals. Clients work directly with Amber on the strategy, big-picture thinking, positioning, planning and executive marketing direction. The supporting team assists with technical, creative and functional delivery, helping ensure the day-to-day marketing activity is consistent, organised and professionally executed.
This structure gives clients the benefit of senior strategic leadership while also providing the practical support needed to keep marketing moving. The approach is personal, practical and deeply industry-specific. Every strategy
is shaped around the individual park, its guests, its destination, its commercial goals and its operational realities.
Rather than offering generic marketing services, Holiday Park Marketing Solutions works as an extension of each client’s business. This means understanding the full picture before recommending a direction: the park’s position
in market, its ideal guest segments, current booking patterns, seasonal gaps, digital performance, social media presence, local destination appeal, guest feedback, internal capacity and long-term ambitions.
Innovation is also an important part of the way the business works. The tourism and holiday park
sectors continue to change, and marketing needs to change with them. Holiday Park Marketing Solutions
embraces new tools, AI-supported efficiencies, smarter reporting, emerging digital trends and creative
ways to improve how parks communicate, compete and convert.
At the same time, innovation is not about following trends for the sake of it. It is about thinking differently, challenging the default approach and helping parks create their own position in market. Holiday parks
do not need to copy what others are doing. They need the confidence and strategy to build something
that reflects their own destination, their own guest experience and their own business goals.
This ability to think outside the box is a recognised strength of our business: finding opportunities others
may overlook, bringing fresh ideas into a traditional industry, and helping individual parks shape a
marketing direction that feels distinct, commercially sound and true to who they are.
Who We Work With
Holiday Park Marketing Solutions works with caravan parks, holiday parks, RV parks,
tourist parks and tourism accommodation businesses across Australia, New Zealand,
and emerging international markets including the UK and USA.
Clients include independent family-owned parks, established holiday destinations, growing tourism
businesses, multi-site park groups and organisations operating within government, trust or board-led structures.
Whether a park needs executive-level marketing strategy, clearer brand direction, stronger social media,
better online visibility, improved direct bookings, guest communication support, campaign planning,
digital systems or an experienced industry partner to guide long-term performance, Holiday Park
Marketing Solutions provides custom support grounded in real industry experience.
The business is especially suited to owners, managers and operators who want marketing to feel more strategic, more connected and more manageable, without losing the personal understanding that makes each park unique.
A Complete Marketing Partner for
Holiday Park Owners, Managers and Operators
Holiday Park Marketing Solutions exists to make marketing clearer, more strategic and more
manageable for holiday park owners, managers and operators. For many parks, marketing can feel
like a constant demand on time, energy and budget. There are websites to maintain, campaigns to plan,
social media channels to manage, reviews to respond to, guests to communicate with, offers to promote,
data to interpret, booking trends to understand, local partnerships to nurture, content to create,
systems to improve and decisions to make about where marketing dollars are best spent -
and that's not to mention building the overarching strategy.
Holiday Park Marketing Solutions brings these moving parts together into one connected marketing ecosystem.
That ecosystem includes strategy, industry knowledge, brand positioning, creative direction, digital execution, website performance, social media management, content planning, campaign development, guest engagement, email marketing, reputation management, booking pathway improvements, destination storytelling, AI-supported operations and efficiencies, reporting, commercial insight and long-term strategic planning.
Instead of treating each marketing activity as a separate task, the business looks at how every part works together.
A social media post should support the brand. A website should support booking conversion. A campaign should support occupancy goals. Guest communication should support trust. Reporting should support smarter decisions. Innovation should support efficiency. Strategy should support the whole business.
The result is a more confident, efficient and commercially focused approach to marketing.
Owners, managers and operators can save time, make better use of their budget, reduce overwhelm
and feel supported by a partner who understands both the marketing and the operational reality behind it.
With deep sector knowledge, executive-level capability, operational understanding, innovative
thinking and a genuine love for the caravan and camping lifestyle, Holiday Park Marketing Solutions
helps parks strengthen their market position, connect with the right guests and build marketing
systems that support long-term business performance.