SUSTAINABLE TRAVEL THIS EASTER?

With fuel up, interest rates rising and grocery bills climbing, families aren’t asking ‘Where should we go?’ ~ they’re asking, ‘Can we justify going at all?’

BUT, this is where holiday parks have the advantage ~ but only if you market it properly.

This Easter, don’t sell ESCAPE. Sell SMART!

Remind guests your park means:

~ Drive-to destination (no flights, airport parking or baggage fees)

~ Shorter travel = lower fuel spend

~ Self-catering cabins = no $150 restaurant bills

~ Camp kitchens & BBQs = affordable family dinners

~ Shared cabins between two families = split costs

~ Caravan stays = accommodation already owned

~ On-site entertainment = fewer paid attractions

~ Nature = free activities all day

That’s cost-controlled travel.

Now go further.

Help them reduce spend:

~ Leave the Car Parked’ walk/ride itineraries

~ Local butcher BBQ packs

~ Pre-order grocery hampers in cabins

~ DIY pizza, taco or burger kits

~ Free family activity sessions

~ Multi-generational cost-sharing stays

~ Midweek extensions to spread fuel costs

~ Target guests within 2 hours

Make the savings visible before they book. And address emotional risk too.

In tight times people crave: safety, predictability, budget control, flexible policies, transparent pricing.

So highlight:

~ Flexible bookings ~ Clear cancellation terms ~ No hidden fees ~ Weather-ready facilities ~ Safe, contained spaces for kids

Because when money feels tight, perceived risk grows.

Reduce financial risk + emotional risk = more bookings.

You’re not just competing with resorts. You’re competing with:

~ Staying home ~ Visiting relatives ~ Day trips only ~ Doing nothing to save money

Position your park as the logical middle ground:

Affordable. Contained. Experience-rich. Budget-controlled.

Sustainable travel right now isn’t trendy ~ it’s realistic.

Holiday parks, marketed correctly, are one of the most financially sustainable holiday options in the country. The question isn’t whether families want a break.

It’s whether you’re making it feel affordable, safe and smart enough to take.

- www.holidayparkmarketingsolutions.com.au